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Core Values

  • Trust: Coaches create an environment of trust and safety for their clients. They are honest, reliable, and discreet.

  • Respect: Coaches treat their clients with respect, regardless of their background or beliefs. They listen to their clients' perspectives and values, and they avoid imposing their own.

  • Integrity: Coaches are honest and ethical in their professional conduct. They act in the best interests of their clients and uphold the highest standards of professional behavior.

  • Excellence: Coaches strive to provide the highest quality coaching services possible. They are committed to continuous learning and improvement.


Ethical Principles

  • Coaching relationships are based on informed consent and mutual respect. Coaches clarify their role and responsibilities to their clients, and they obtain their clients' informed consent before beginning coaching.

  • Coaches are committed to the ethical practice of coaching. 

  • I, Matthew Fuller, uphold the ICF Code of Ethics and Standards of Conduct in my professional interactions.

  • Coaches respect the confidentiality of their clients' information. Coaches do not disclose any information about their clients without their consent, except as required by law, including in relation to safeguarding issues.

  • Coaches avoid dual relationships that could compromise their objectivity or create a conflict of interest. Coaches do not engage in romantic or sexual relationships with their clients, and they avoid other relationships that could interfere with their ability to provide objective coaching.

  • Coaches are aware of their own limitations and do not provide services beyond their scope of competence. Coaches refer clients to other professionals when necessary.

  • Coaches are committed to lifelong learning and development. Coaches continue to learn and grow in their coaching skills and knowledge.


Ethical Standards

  • Coaches are responsible for their own professional development and growth. Coaches participate in continuing education and training to maintain and improve their coaching skills and knowledge.

  • Coaches are responsible for their own ethical conduct. Coaches are aware of the ICF Code of Ethics and Standards of Conduct and they take steps to uphold these standards in their professional practice.

  • Coaches are responsible for the ethical conduct of their organizations. Coaches work to create and maintain an ethical environment in their organizations.


Safe Guarding
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